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Snus use and rejection in the USA.
Lois Biener1, Anthony M Roman1, Scott A Mc Inerney1
1Center for Survey Research, University of Massachusetts Boston, Boston, Massachusetts, USA.
Snus use for harm reduction in the USA is low. Most users try it out of curiosity but quit due to preference for other tobacco products or dislike of snus.
Area of Science:
- Tobacco harm reduction
- Public health interventions
- Consumer behavior
Background:
- Sweden has seen reduced smoking harm with snus use.
- The USA is exploring snus as a potential harm reduction strategy.
Purpose of the Study:
- To assess snus receptivity among US adults.
- To determine if snus can reduce cigarette smoking harm in the USA.
Main Methods:
- Dual frame telephone and mail surveys conducted in 2011-2012.
- Over 5000 adults surveyed in Indianapolis and Dallas/Fort Worth.
- Measured trial, ever use, current use, and reasons for use/quitting.
Main Results:
- Among male smokers, 29.9% ever tried snus; 4.2% were current users.
- Current snus use was minimal among female, former, and never smokers.
- Reasons for trial included curiosity and low cost; reasons for quitting included preference for other tobacco and dislike of snus.
Conclusions:
- Low snus adoption rates suggest limited impact on US smoking patterns.
- Current marketing strategies do not appear to drive widespread snus use for harm reduction.
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