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Presenting efficacy information in direct-to-consumer prescription drug advertisements

Amie C O'Donoghue1, Helen W Sullivan1, Kathryn J Aikin1

  • 1U.S. Food and Drug Administration, USA.

Patient Education and Counseling
|March 4, 2014
PubMed
Abstract

Keywords:
CommunicationDTC advertisingQuantitative information

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