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Changing doping-related attitudes in soccer players: how can we get stable and persistent changes?
Javier Horcajo1, Ricardo de la Vega
1a Department of Psychology , Universidad Autónoma de Madrid , Madrid , Spain.
European Journal of Sport Science
|April 12, 2014
Summary
Thoughtful thinking leads to lasting attitude changes regarding doping in soccer. While immediate reactions to anti-doping messages were similar regardless of thinking level, only deep deliberation ensured long-term shifts in opinion on sports doping.
Area of Science:
- Psychology
- Sports Science
- Social Psychology
Background:
- Doping in sports, including anabolic androgenic steroids (AAS), remains a significant issue.
- Understanding attitude formation and persistence is crucial for effective anti-doping interventions.
Purpose of the Study:
- To investigate how different levels of cognitive elaboration (thoughtful vs. non-thoughtful processing) influence attitude changes towards doping legalization in young soccer players.
- To determine the persistence of these attitude changes over time.
Main Methods:
- Young soccer players were exposed to persuasive messages regarding doping legalization, with varying message direction (for or against) and levels of elaboration (high vs. low).
- Attitudes towards doping legalization were measured immediately after message exposure and one week later.
Main Results:
- Immediate attitude changes were observed regardless of elaboration level, with messages against legalization yielding more unfavorable attitudes.
- However, only participants in the high elaboration condition showed persistent attitude changes one week after exposure.
Conclusions:
- The persistence of attitude change concerning doping is dependent on the extent of deliberative thinking involved in processing persuasive messages.
- Interventions aiming for lasting behavioral change regarding doping should encourage deeper cognitive engagement.
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