Advancing the extended parallel process model through the inclusion of response cost measures

Lance S Rintamaki1, Z Janet Yang

  • 1a Department of Communication , University at Buffalo, The State University of New York , Buffalo , New York , USA.

Summary

This study enhances the Extended Parallel Process Model by incorporating response costs, improving its ability to predict health behaviors like condom use for sexually transmitted infections (STIs). The findings support including these drawbacks in health communication models.

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