Related Experiment Video
Updated: May 1, 2026

Evaluating the Effect of Pesticides on the Larvae of the Solitary Bees
Published on: October 15, 2021
Avoiding a bad apple: Insect pollination enhances fruit quality and economic value.
M P D Garratt1, T D Breeze1, N Jenner2
1Centre for Agri-Environmental Research, School of Agriculture, Policy and Development, University of Reading, UK.
Insect pollination is vital for UK apple production, contributing £36.7 million annually by improving both yield and quality. Understanding these full benefits is crucial for effective pollinator management strategies.
Area of Science:
- Agricultural Science
- Ecology
- Economics
Background:
- Insect pollination is a critical ecosystem service for global food production, particularly for fruit crops like apples.
- Previous economic valuations of pollination often overlooked quality benefits, focusing solely on crop yield.
- Understanding the comprehensive economic value of insect pollination is essential for justifying investments in pollinator management.
Purpose of the Study:
- To quantify the influence of insect pollination on both yield and quality for UK apple varieties (Gala and Cox).
- To assess whether yield or quality is limited by sub-optimal insect pollination.
- To economically value insect pollination services in UK apple production and identify potential improvements through management.
Main Methods:
- Field experiments were conducted to measure the impact of insect pollination on apple yield and quality attributes.
- A bioeconomic model was employed to estimate the economic value of pollination services to the UK apple industry.
- Variety-specific effects of pollination on apple characteristics were analyzed.
Main Results:
- Insect pollination is essential for Gala and Cox apple production in the UK, contributing an estimated £36.7 million annually.
- Pollination significantly impacts apple quality (size, shape, market classification), with variety-specific effects.
- There is a potential to increase UK apple output by up to £5.7 million annually through improved pollination services for Gala apples.
Conclusions:
- Insect pollinators provide substantial economic benefits to the UK apple industry, exceeding previous estimates by considering quality.
- Pollinator decline poses significant financial risks to apple production; proactive management is recommended.
- Valuing pollination services requires a holistic approach, considering yield, quality, varietal differences, and management costs for effective investment decisions.
Related Concept Videos
Pollination and Flower Structure
Fruit Development, Structure, and Function
Plant Breeding and Biotechnology
Hypothesis: Accept or Fail to Reject?
There are two ways to indicate that the null hypothesis is not rejected. 'Accept' the null...
Gene Flow
Frequency-dependent Selection

