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Thai visitors' expectations and experiences of explainer interaction within a science museum context
Supara Kamolpattana1, Ganigar Chen2, Pichai Sonchaeng2
1National Science Museum, Thailand; University of the West of England, UK supara.kamolpattana@uwe.ac.uk.
Public Understanding of Science (Bristol, England)
|April 23, 2014
Summary
Museum explainers in Thailand can enhance visitor learning by fostering two-way communication. A unique "pseudo-sibling relationship" helps reduce social reserve, encouraging active visitor engagement and deeper understanding.
Area of Science:
- Museum Studies
- Cultural Anthropology
- Communication Studies
Background:
- Western research indicates museum explainers significantly impact visitor learning (knowledge, attitudes, behavior).
- Limited research exists on explainer roles in non-Western cultural contexts.
Purpose of the Study:
- To explore visitor-explainer interactions in Thai museums.
- To identify cultural similarities and differences compared to Western contexts.
Main Methods:
- Distributed two questionnaires to 600 visitors and 41 museum explainers.
- Analyzed interactions within a Thai museum setting.
Main Results:
- Explainers favored didactic, fact-focused approaches over deep learning.
- A 'pseudo-sibling relationship' enhanced two-way communication.
- Thai social reserve was mitigated, promoting active visitor learning roles.
Conclusions:
- Thai museum explainers show both similarities and differences to Western counterparts.
- The 'pseudo-sibling' approach is effective in reducing social barriers.
- Findings inform training for non-Western museum explainers and communication practices.
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