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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Oded Berger-Tal1, Jonathan Nathan2, Ehud Meron3
1Mitrani Department of Desert Ecology, Jacob Blaustein Institutes for Desert Research, Ben-Gurion University of the Negev, Midreshet Ben-Gurion, Israel.
This study introduces a dynamic model balancing knowledge exploration and exploitation. It identifies four phases—establishment, accumulation, maintenance, and exploitation—offering a multidisciplinary framework for optimizing performance in humans, animals, and organizations.
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