Self-employment as a solution for attitudinal barriers: a case study
Related Experiment Video
Updated: Apr 30, 2026

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
13333 West Pensacola Street, Building 100, Suite 140, Tallahassee, FL 32304-2800, USA. Tel.: +1 850 487 3278 x 107; Fax: +1 850 575 4216;
Abstract:
This paper uses a case study to examine attitudinal barriers to employment and underemployment. We follow the career path of PR, a woman with multiple physical impairments, as she seeks financial independence through several employment strategies. In these, she faced attitudinal barriers and employment situations without opportunity for advancement. Eventually, PR opens her own business, turning to an alternative loan program to acquire the funds necessary to purchase a ready-made vehicle that matches her needs for accessible transportation. Use of this vehicle to provide delivery services for her business has more than doubled her income.
Related Concept Videos
The Sense of Self: Reflected Self-Appraisal and Social Comparison
Self-Serving Bias
Stereotype Threat and Self-fulfilling Prophecies
Self-Presentation: Self-Monitoring and Self-Handicapping
Strategies of Self-Presentation I: Strategic Self-Presentation
Case Studies

