On the selection and balancing of multiple selfish goals

Catalina Kopetz1, Wilhelm Hofmann2, Reinout W H J Wiers3

  • 1Department of Psychology, Wayne State University, Detroit, MI 48202. catalina.kopetz@wayne.edu http://clasweb.clas.wayne.edu/catalina-kopetz http://www.addiction.umd.edu/CAPERWebSite/CatalinaKopetz.html.

Summary

The selfish goal metaphor explains goal pursuit quirks without blaming self-control failures. Integrating principles of moment-to-moment goal selection and balancing enhances this model.

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