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Task Interruption and Resumption Paradigm for Testing the Activation and Pursuit of an Abstract Thinking Goal
Published on: April 18, 2017
The conscious roots of selfless, unconscious goals
Gordon B Moskowitz1, Emily Balcetis2
1Department of Psychology, Lehigh University, Bethlehem, PA 18015. gbm@lehigh.edu http://psychology.cas2.lehigh.edu/content/gbm4.
Abstract:
We counter Huang & Bargh's (H&B's) metaphoric description of the unconscious, selfish goal on three points. First, we argue, unconscious goals are rooted in conscious choices related to well-being. Second, unconscious goal pursuit occurs through early-stage orienting mechanisms that promote individuals' well-being. Third, unconscious goals work selflessly, resulting in their own demise.
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