Related Experiment Video
Updated: Apr 30, 2026

A Conflict Model of Reward-seeking Behavior in Male Rats
Published on: February 20, 2019
Winner takes it all: addiction as an example for selfish goal dominance
Christian P Müller1, Davide Amato1
1Department of Psychiatry and Psychotherapy, Friedrich-Alexander-University Erlangen-Nuremberg, 91054 Erlangen, Germany. christian.mueller@uk-erlangen.de davide.amato@uk-erlangen.de http://www.psychiatrie.uk-erlangen.de/wir_ueber_uns/mitarbeiter/prof_dr_rer_nat_christian_p_mueller/index_ger.html.
Abstract:
Here we argue that the selfish goal concept may well be suitable to explain inconsistencies not only in micro-behaviors, but also in the gross behavioral repertoire of an individual, which is often associated with psychopathologies, such as addiction. Neurophysiological evidence for pathological conditions like addiction emerged, and this evidence may also serve as an explanatory model for normal behaviors.
More Related Videos
Related Concept Videos
Self-Discrepancy Theory
Self-Presentation: Self-Monitoring and Self-Handicapping
Drug Dependence
Self-Serving Bias
Motivational Bias
Drug Abuse and Addiction: Pharmacological Phenomena

