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Published on: April 22, 2022
Knowledge, perceptions and preferences of elderly regarding protein-enriched functional food
Lotte D T van der Zanden1, Ellen van Kleef1, René A de Wijk2
1Marketing and Consumer Behaviour Group, Department of Social Sciences, Wageningen University, Hollandseweg 1, 6706 KN Wageningen, The Netherlands.
Promoting protein consumption in the elderly can enhance their quality of life. However, older adults show skepticism towards functional foods, with medical advice and sensory appeal being key facilitators for protein-enriched food adoption.
Area of Science:
- Gerontology
- Nutritional Science
- Consumer Behavior
Background:
- Protein intake is crucial for maintaining health and quality of life in the elderly.
- Understanding elderly consumers' perspectives on protein-enriched foods is essential for effective dietary strategies.
Purpose of the Study:
- To explore the knowledge, perceptions, and preferences of elderly consumers regarding protein-enriched food.
- To identify barriers and facilitators influencing the consumption of protein-enriched foods among different elderly groups.
Main Methods:
- Conducted three focus groups with independently living (ID) elderly (N=24, Mage=67).
- Conducted three focus groups with residential home (RH) elderly (N=18, Mage=83).
- Explored general skepticism towards functional foods, perceived barriers, and facilitators for protein-enriched food consumption.
Main Results:
- Both ID and RH elderly expressed skepticism towards functional foods, citing confusion, distrust, and lack of personal relevance.
- Medical advice facilitated protein-enriched food adoption for ID elderly, highlighting personal relevance.
- Sensory appeal was a key facilitator for RH elderly.
- Both groups preferred protein enrichment in familiar, healthy food carriers.
Conclusions:
- Addressing confusion and distrust is vital for promoting functional foods in the elderly.
- Tailoring strategies to specific elderly subgroups (e.g., medical advice for ID, sensory appeal for RH) can enhance protein-enriched food acceptance.
- Future research should focus on overcoming general skepticism towards functional foods in diverse elderly populations.
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