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Three Laboratory Procedures for Assessing Different Manifestations of Impulsivity in Rats
Published on: March 17, 2019
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Impulsivity, "advergames," and food intake
Frans Folkvord1, Doeschka J Anschütz2, Chantal Nederkoorn3
1Behavioural Science Institute, Radboud University, Nijmegen, Netherlands; and f.folkvord@maw.ru.nl.
Pediatrics
|May 7, 2014
Summary
Children
Area of Science:
- Child Psychology
- Nutritional Science
- Media Studies
Background:
- Childhood obesity is a growing concern.
- Food advertising significantly influences children's eating habits.
- Individual differences in susceptibility to advertising are not well understood.
Purpose of the Study:
- To investigate the impact of advergames on children's caloric intake.
- To examine the moderating role of impulsivity in this effect.
- To understand how advergames promoting energy-dense snacks affect snack consumption.
Main Methods:
- Assessed impulsivity using a computer task in 261 children (ages 7-10).
- Randomly assigned children to play advergames promoting snacks or nonfood items.
- Manipulated rewards for refraining from eating during gameplay.
Main Results:
- Advergames with food cues increased overall caloric intake.
- Rewards for refraining from eating reduced caloric intake.
- Impulsive children playing snack advergames were less affected by rewards, showing no reduced intake.
Conclusions:
- Advergames promoting energy-dense snacks increase children's caloric intake.
- Impulsivity significantly influences children's susceptibility to food advertising.
- The effects of snack advergames can override inhibitory control in impulsive children.
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