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Educational effects of a tailored leaflet addressing drinking during pregnancy
1Former Undergraduate Student, Ochanomizu University, Otsuka, Bunkyo-ku, Tokyo, Japan.
Objective:
To examine the educational effects of a tailored leaflet on current drinking behavior, thoughts about drinking alcohol during pregnancy, and knowledge of fetal alcohol syndrome (FAS) among pregnant women.
Design:
Intervention.
Participants:
We recruited pregnant women who were participating in maternity classes held at five municipal health centers in Saitama Prefecture and Tokyo in Japan.
Methods:
Questionnaires were administered before and after distribution of either a tailored or a non-tailored leaflet and again after the women delivered their babies.
Results:
More women read the non-tailored leaflet than the tailored one; this was because they felt they could read the non-tailored leaflet immediately. As for educational effects, the tailored leaflet was not superior to the non-tailored one in changing the women's behavior, thoughts, or knowledge.
Conclusion:
It is more important for health education leaflets to seem easy to read in terms of volume than to be tailored.
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