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Coastal emergency managers' preferences for storm surge forecast communication
Betty Hearn Morrow1, Jeffrey K Lazo2
1SocResearch Miami, Miami, Florida.
Emergency managers emphasize storm surge as a major hurricane concern and highlight public misunderstanding. They support improved communication methods, including separate warnings and visual aids, for effective evacuation decisions.
Area of Science:
- Meteorology and Atmospheric Science
- Emergency Management and Disaster Response
- Risk Communication
Background:
- Storm surge is the deadliest hazard from tropical and extratropical cyclones, significantly influencing evacuation orders.
- Public misunderstanding of storm surge is a key factor in evacuation noncompliance.
- Federal agencies are seeking improved methods to communicate storm surge threats.
Purpose of the Study:
- To survey emergency managers (EMs) on their experiences, information sources, and preferences regarding storm surge.
- To understand EMs' perspectives on public awareness of storm surge risks.
- To identify effective communication strategies for conveying storm surge threats to the public.
Main Methods:
- A survey was administered to 53 emergency managers along the Gulf and lower Atlantic coasts.
- The survey collected data on EMs' experience with hurricane response and their perceived storm surge risk.
- Inquiries focused on EMs' current sources of storm surge information and their preferences for future communication.
Main Results:
- Emergency managers identified storm surge as their primary hurricane concern and noted a general lack of public awareness.
- EMs expressed strong support for enhanced communication, including separate storm surge watches/warnings and using feet above ground level for surge heights.
- A significant need for more visual materials (maps, graphics) was reported, alongside concerns about the timeliness of surge forecasts for evacuation planning.
Conclusions:
- Improving storm surge communication is critical for effective public safety and evacuation decision-making.
- Emergency managers are key partners in developing and disseminating accurate and accessible storm surge information.
- Future communication strategies should incorporate visual aids, clear metrics, and timely delivery of forecasts.
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