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Use of big data by Blue Cross and Blue Shield of North Carolina
1Information Management and Analytic Services, Blue Cross and Blue Shield of North Carolina, Durham, NC, USA; Department of Health Policy and Management, UNC Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA. susan.helm-murtagh@bcbsnc.com.
North Carolina Medical Journal
|May 17, 2014
Abstract:
The health care industry is grappling with the challenges of working with and analyzing large, complex, diverse data sets. Blue Cross and Blue Shield of North Carolina provides several promising examples of how big data can be used to reduce the cost of care, to predict and manage health risks, and to improve clinical outcomes.