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The quality of orthodontic practice websites
1Oral and Maxillofacial Surgery Senior House Officer, Department of Oral Surgery, UCLH Eastman Dental Hospital (UCLH NHS Foundation Trust), 256 Grays Inn Road, London, WC1X 8LD.
British Dental Journal
|May 24, 2014
Summary
Orthodontic practice websites often fail to meet General Dental Council (GDC) ethical advertising standards and lack reliable information. Improvements in content production methods are needed for better website reliability and patient trust.
Area of Science:
- Dental Practice Management
- Health Informatics
- Website Evaluation
Background:
- Orthodontic practice websites are a key patient information source.
- Assessing website quality is crucial for patient trust and regulatory compliance.
Purpose of the Study:
- To evaluate UK orthodontic practice websites for information reliability, accessibility, and usability.
- To assess compliance with General Dental Council (GDC) ethical advertising regulations.
Main Methods:
- A systematic search identified 30 UK orthodontic practice websites.
- The LIDA tool assessed website accessibility, usability, and information reliability.
- Websites were evaluated against GDC ethical advertising principles.
Main Results:
- Websites generally met 6/9 GDC criteria, with complaints policy inclusion being weakest.
- The mean LIDA score was 102/144; reliability scores were low (43%).
- Average accessibility was 81% and usability 73%.
Conclusions:
- Orthodontic websites frequently do not comply with GDC ethical advertising guidelines.
- Practitioners should enhance transparency regarding content production, especially for treatment claims.
- Improving reliability is essential for patient confidence in orthodontic information.
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