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Literally experts: expertise and the processing of analogical metaphors in pharmaceutical advertising

Marjorie Delbaere1, Malcolm C Smith

  • 1a Edwards School of Business , University of Saskatchewan , Saskatoon , Saskatchewan , Canada.

Health Marketing Quarterly
|June 1, 2014
PubMed

Keywords:
analogical processingdirect-to-consumer advertisingexpertise effectshealth care knowledgemetaphors

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