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Updated: Apr 28, 2026

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Reward value comparison via mutual inhibition in ventromedial prefrontal cortex
Caleb E Strait1, Tommy C Blanchard1, Benjamin Y Hayden1
1Department of Brain and Cognitive Sciences, Center for Visual Science, University of Rochester, Rochester, NY 14627, USA.
Abstract:
Recent theories suggest that reward-based choice reflects competition between value signals in the ventromedial prefrontal cortex (vmPFC). We tested this idea by recording vmPFC neurons while macaques performed a gambling task with asynchronous offer presentation. We found that neuronal activity shows four patterns consistent with selection via mutual inhibition: (1) correlated tuning for probability and reward size, suggesting that vmPFC carries an integrated value signal; (2) anti-correlated tuning curves for the two options, suggesting mutual inhibition; (3) neurons rapidly come to signal the value of the chosen offer, suggesting the circuit serves to produce a choice; and (4) after regressing out the effects of option values, firing rates still could predict choice-a choice probability signal. In addition, neurons signaled gamble outcomes, suggesting that vmPFC contributes to both monitoring and choice processes. These data suggest a possible mechanism for reward-based choice and endorse the centrality of vmPFC in that process.
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