Choice in humans: Functional properties of reinforcers established by instruction

Adult human subjects chose between schedules containing stimuli (indicator lights) that the subjects were instructed to consider pleasurable. The schedules differed in amount of reinforcement (period of illumination) or delay (interval between a choice response and light onset). Although subjects preferred large to small amounts of reinforcement, they were essentially indifferent between immediate and delayed reinforcement. In contrast, previous data on video game reinforcement demonstrated preferences for both immediate and large amounts of reinforcement. The instructed reinforcer was thus partially effective in controlling choice but was not equivalent to a reinforcer that presumably had intrinsic value.