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Can hospital promotional activities be more ethical?
Yiyi Chen1, Zhou Yin2, Qiong Xie3
1Yiyi Chen, Hospital Office, The First Affiliated Hospital, College of Medicine, Zhejiang University, 79 Qingchun Road, Hangzhou, 310003, Zhejiang, China.
Abstract:
At present, there exist a lot of violations of medical ethics in advertising and promotional activities, which have been infringing the rights of patients. Therefore, the ethical criteria should be established as soon as possible to regulate the hospital promotional activities, to regain the trust of people.
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