Will the real fundamental difference underlying ideology please stand up?
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Updated: Apr 27, 2026

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
Published on: September 28, 2018
1Department of Psychology,University of Virginia,Charlottesville,VA 22904.motyl@virginia.eduhttp://people.virginia.edu/~msm6sw/
Abstract:
Negativity bias explains many ideological differences, yet does not explain research such as conservatives' greater life satisfaction. Conservatives live in safer communities, perhaps to escape negative emotions, yet display numerous other community preferences unrelated to negativity. This tendency toward cognitive consistency can explain both these phenomena and many of the phenomena described in the target article.
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