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Published on: February 16, 2011
The patient perspective of clinical training-an empirical study about patient motives to participate
Florian Drevs1, Christoph Gebele1, Dieter K Tscheulin1
1Department of Marketing and Health Care Management, University of Freiburg, Platz der Alten Synagoge, 79085 Freiburg, Germany.
Abstract:
This study introduces a comprehensive model to explain patients' prosocial behavioral intentions to participate in clinical training. Using the helping decision model, the authors analyze the combined impact of factors that affect participation intentions. The model includes intrapersonal and interpersonal appraisals triggered by an awareness of the societal need for clinical training as a practical part of medical education. The results of our empirical study (N=317) show that personal costs and anxiety as negative appraisals and a warm glow as a positive appraisal affect participation intentions and fully mediate the effect of the patient's awareness of the societal need. The study results indicate that communication strategies should address patient beliefs about negative personal consequences of participation rather than highlighting the societal need for practical medical education related to clinical training. Based on the results, medical associations could develop guidelines and provide training for physicians on how to motivate patients to participate in clinical training, resulting in more patient-centered standardized consent discussions.
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