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Related Experiment Video

Updated: Apr 27, 2026

Investigating the Deployment of Visual Attention Before Accurate and Averaging Saccades via Eye Tracking and Assessment of Visual Sensitivity

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Published on: March 18, 2019

Attractive faces temporally modulate visual attention.

Koyo Nakamura¹, Hideaki Kawabata¹

¹Department of Psychology, Keio University Tokyo, Japan.

Frontiers in Psychology

|July 5, 2014

Summary

Facial attractiveness influences visual attention over time. Attractive faces initially capture attention, but this can later impair or improve the identification of subsequent targets depending on timing.

Keywords:

emotion-induced hypervision emotional attentional blink facial attractiveness facial distinctiveness temporal attention

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Area of Science:

Cognitive Psychology
Social Neuroscience
Visual Perception

Background:

Facial attractiveness significantly impacts social interactions and draws spatial attention.
The temporal dynamics of visual attention influenced by facial attractiveness remain largely unexplored.

Purpose of the Study:

To investigate how facial attractiveness modulates the temporal aspects of visual attention.
To understand the time course of attention allocation in response to attractive versus unattractive faces.

Main Methods:

Utilized a rapid serial visual presentation (RSVP) paradigm.
Presented male and female faces sequentially for 160 ms, with participants identifying female targets amidst male distractors.
Manipulated stimulus onset asynchrony (SOA) between targets.

Main Results:

Identification of a second female target (T2) was impaired when the first target (T1) was attractive at a 320 ms SOA.
Conversely, T2 identification was improved when T1 was attractive compared to unattractive faces at a 640 ms SOA.

Conclusions:

Spontaneous appraisal of facial attractiveness dynamically modulates temporal attention.
The effects of facial attractiveness on attention are time-dependent, showing both inhibitory and facilitatory effects.