Activation of shape and semantic information during ambiguous homophone processing: eye tracking evidence from Hindi

In two visual world eye tracking studies, we examined the activation of subordinate meanings of ambiguous homophones in Hindi and particularly when the sentence context is biased towards the dominant meaning. Participants listened to sentences that were either neutral or biased towards the dominant meaning of the homophone and saw a display containing four pictures. In experiment 1, the display had a shape competitor of the subordinate meaning of the homophone in both neutral and biased conditions along with three unrelated distractors. Experiment 2 had semantic competitors of the subordinate meaning of the homophones along with three distractors. Proportion of fixations to different objects overtime suggested that participants activated the subordinate meanings and oriented their attention to the shape and semantic competitors even when the prior context was biased towards the dominant meaning. Overall, these data from Hindi provide further support to those models of lexical access that assume exhaustive access of both the meanings of an ambiguous homophone. These data suggest even a dominant bias does not eliminate the activation of perceptual and conceptual features of the subordinate meaning.