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Related Experiment Video

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Setup of Consumer Wearable Devices for Exposure and Health Monitoring in Population Studies
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Wearable computing: Will it make people prosocial?

Eleni Nasiopoulos1, Evan F Risko, Tom Foulsham

  • 1Department of Psychology, University of British Columbia, Vancouver, British Columbia, Canada.

British Journal of Psychology (London, England : 1953)
|July 22, 2014
PubMed
Summary
This summary is machine-generated.

Wearing an eye tracker temporarily alters behavior prosocially. This effect fades quickly when attention shifts but can be reactivated, impacting research and wearable technology use.

Keywords:
attentioneye movementssocial presencewearable computing

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Area of Science:

  • Cognitive Psychology
  • Human-Computer Interaction
  • Social Neuroscience

Background:

  • Eye-tracking technology influences user behavior, potentially affecting research on attention.
  • Wearable computing raises privacy concerns due to potential behavioral modifications.

Purpose of the Study:

  • To investigate the duration and persistence of the prosocial behavioral effect induced by eye trackers.
  • To determine if the prosocial effect of eye trackers is sustained or transient.

Main Methods:

  • Participants wore an eye tracker, and their looking behavior was monitored.
  • The study assessed behavioral changes within the first 10 minutes of wearing the device.
  • Attention was manipulated to observe its effect on the prosocial behavior.

Main Results:

  • The prosocial behavioral effect of wearing an eye tracker diminishes within 10 minutes.
  • Shifting attention away from the eye tracker abolishes the implied presence effect.
  • Drawing attention back to the eye tracker easily reactivates the prosocial effect.

Conclusions:

  • Eye trackers induce a transient social presence effect, not a permanent behavioral change.
  • This transient effect is good news for researchers using eye trackers for attention studies.
  • The findings may temper public fears about privacy invasion by wearable computing.