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Discussing cancer: communication with African Americans
Nikki Caito1, Sula Hood, Vetta L Sanders Thompson
1a Health Communication Research Laboratory , Washington University in St. Louis , St. Louis , Missouri , USA.
Abstract:
Regular screening for colorectal cancer (CRC) facilitates earlier detection, lowers mortality, and may reduce incidence through detection and removal of pre-cancerous polyps. Optimizing health professional delivery of CRC screening information and recommendations can assist in reducing CRC disparity in the African-American community. This article presents qualitative data on African Americans' attitudes about health professional CRC communications based on the analysis of focus groups (N = 79). Using a social-ecological framework, colorectal cancer and professional communication themes are examined to offer four general and nine cancer-specific theoretically based and culturally appropriate strategies for improving health professional cancer communication with African Americans.
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