Related Experiment Video
Updated: Apr 26, 2026
06:28
E-Patient Counseling Trial E-PACO: Computer Based Education versus Nurse Counseling for Patients to Prepare for Colonoscopy
Published on: August 1, 2019
8.0K
Directing the public to evidence-based online content
Crystale Purvis Cooper1, Cynthia A Gelb2, Alexandra N Vaughn3
1Soltera Center for Cancer Prevention and Control, Tucson, Arizona, USA.
Summary
Sponsored search engine ads effectively directed users to accurate gynecologic cancer information online. This campaign significantly increased website visits, demonstrating the power of targeted digital outreach for public health education.
Area of Science:
- Public Health
- Health Communication
- Digital Health Marketing
Background:
- Gynecologic cancer information is crucial for public health.
- Online searches are a primary method for users seeking health information.
- Accurate, evidence-based content is vital for informed decision-making.
Purpose of the Study:
- To evaluate the effectiveness of search engine advertisements in directing users to accurate gynecologic cancer information.
- To assess the impact of the Centers for Disease Control and Prevention's (CDC) 'Inside Knowledge' campaign on website traffic.
Main Methods:
- Sponsored search engine advertisements in English and Spanish were utilized.
- Advertisements targeted US Google users searching for gynecologic cancer terms.
- User clicks directed individuals to relevant content on the CDC website.
Main Results:
- Visits to CDC web pages increased 26-fold after the advertisement initiative began.
- Website visits were 65 times higher when ads were supplemented with TV and additional web promotion.
- Statistically significant increases in web traffic were observed (p<0.01).
Conclusions:
- Search engine advertisements are an effective tool for directing users to evidence-based health information.
- Targeted digital advertising can reach individuals at critical moments of information seeking.
- Public health campaigns can leverage search engine marketing to improve access to accurate health content.
Related Concept Videos
02:55The Evidence for Evolution
39.8K
Genetic variations accumulating within populations over generations give rise to biological evolution. Evolutionary changes can result in the formation of novel varieties and entire new species. These changes are responsible for the diverse forms of life inhabiting the planet. The evidence for evolution suggests that all living organisms descended from common ancestors.
39.8K
01:11Clinical Trials: Overview
4.7K
Clinical development focuses on how the drug will interact with the human body and encompasses four key phases of clinical trials, each serving a specific purpose in assessing the safety and effectiveness of new drugs. These phases overlap and build upon one another. Phase I involves a small group of healthy volunteers (typically 20-80 individuals) or, in cases where significant toxicity is expected, patients with the targeted disease, such as cancer or AIDS. The volunteers are tested for...
4.7K
01:27Nursing Clinical Information System
1.3K
Nursing Clinical Information System (NCIS)
A Nursing Clinical Information System (NCIS) is a specialized type of healthcare information system tailored to meet the unique needs of nursing practice. It incorporates the principles of nursing informatics to streamline information management and improve the quality of care delivery.
Critical attributes of NCIS include:
A Nursing Clinical Information System (NCIS) is a specialized type of healthcare information system tailored to meet the unique needs of nursing practice. It incorporates the principles of nursing informatics to streamline information management and improve the quality of care delivery.
Critical attributes of NCIS include:
1.3K
01:21Health Literacy
4.6K
Health literacy is an individual's or a community's capacity to comprehend, receive, read, and use relevant healthcare information and services. The World Health Organization (WHO, 2018) defines health literacy as the cognitive and social skills that determine the ability of individuals to gain access to, understand, and use information in ways that promote and maintain good health. As a result, the WHO helps individuals manage long-term health concerns, participate in preventative...
4.6K
01:30Health Information Technology and Healthcare Information System
1.6K
Health Information Technology (HIT)
Health Information Technology, commonly called HIT, integrates advanced information systems and technology in healthcare settings. Its primary functions include:
Health Information Technology, commonly called HIT, integrates advanced information systems and technology in healthcare settings. Its primary functions include:
1.6K
01:30Theoretical Foundations of Nursing Practice
14.5K
Theories play an essential role in organizing patient care. Theories refer to a proposed or followed belief, policy, or procedure that is the basis for action. Nursing theories are knowledge-based concepts that guide nurses' actions, influence nursing education and practice, and allow nurses to care for their patients.
Theories provide a perspective to assess patients' conditions and organize data and methods. They also assist in analyzing and interpreting information. They represent a...
Theories provide a perspective to assess patients' conditions and organize data and methods. They also assist in analyzing and interpreting information. They represent a...
14.5K