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How do emergency managers use social media platforms?

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Summary
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Social media offers significant advantages for disaster communication, aiding victims and emergency management agencies. This study examined social media use following tornadoes, revealing its potential for broader reach and partnerships.

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Area of Science:

  • Disaster Management
  • Communication Studies
  • Sociology

Background:

  • Social media platforms are increasingly vital for communication among victims, humanitarians, volunteers, and the public during disasters.
  • Research indicates broad applicability across various disaster types (human-caused, natural, terrorist) both domestically and internationally.
  • Emergency management agencies have shown reluctance in adopting social media as a primary communication tool.

Purpose of the Study:

  • To examine the utility of social media for emergency management communications.
  • To analyze the specific ways social media platforms were utilized by an emergency management agency post-disaster.

Main Methods:

  • An observational approach was employed to analyze public posts from an emergency management agency.
  • Data collection occurred over a 30-day period following a series of tornadoes.
  • Two distinct social media platforms were assessed for their usage patterns.

Main Results:

  • Social media platforms facilitate communication for diverse disaster stakeholders.
  • Emergency management agencies can effectively use social media to connect with affected populations.
  • The study identified opportunities for forming unconventional partnerships through social media engagement.

Conclusions:

  • Social media presents a valuable, underutilized tool for enhancing emergency management communication strategies.
  • Leveraging social media's connective capabilities can improve disaster response and victim support.
  • Agencies should consider integrating social media to broaden their reach and foster collaborations.