[To explain is to narrate. How to visualize scientific data]

When you try to appeal a vast ranging audience, as it occurs at the New Scientist that addresses scientists as well as the general public, your scientific visual explainer must be succinct, clear, accurate and easily understandable. In order to reach this goal, your message should provide only the main data, the ones that allow you to balance information and clarity: information should be put into context and all the extra details should be cut down. It is very important, then, to know well both your audience and the subject you are going to describe, as graphic masters of the past, like William Playfair and Charles Minard, have taught us. Moreover, you should try to engage your reader connecting the storytelling power of words and the driving force of the graphics: colours, visual elements, typography. To be effective, in fact, an infographic should not only be truthful and functional, but also elegant, having style and legibility.