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Updated: Apr 26, 2026
14:32
Using Visual and Narrative Methods to Achieve Fair Process in Clinical Care
Published on: February 16, 2011
26.2K
[Communication in the health service]
Summary
Hospitals now function as businesses, necessitating distinct communication strategies to attract and retain patients. Digitization enhances transparency, making communication tools vital for healthcare marketing and patient satisfaction.
Area of Science:
- Health Services Management
- Healthcare Communication
- Public Administration
Context:
- Hospitals have evolved into business-oriented entities over the past two decades.
- The healthcare sector increasingly employs communication strategies similar to commercial firms to differentiate services.
- Digitization in public administration has led to greater transparency in healthcare communications.
Purpose:
- To explore the strategic implementation of communication tools in healthcare firms.
- To understand the role of communication in attracting and maintaining patient trust.
- To analyze how communication contributes to institutional marketing and patient satisfaction.
Summary:
- Healthcare firms are systematically adopting diverse communication tools for educational, informative, and marketing purposes.
- These tools aim to showcase service potential and enhance patient/consumer satisfaction by improving their perception of care.
- The study examines the application of communication strategies in both Local and Hospital Firms within the healthcare sector.
Impact:
- Enhanced patient engagement and satisfaction through transparent and informative communication.
- Improved institutional marketing and brand differentiation for healthcare providers.
- Increased trust and loyalty from patients/consumers in the evolving healthcare landscape.
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