Academic vascular unit collaboration with advertising agency yields higher compliance in screening for abdominal
Moncef Zarrouk1, Anders Gottsäter2, Martin Malina2
1Department of Vascular Diseases, Lund University, Skåne University Hospital, S-205 02 Malmö, Sweden moncef.zarrouk@med.lu.se.
Abstract:
To improve compliance with abdominal aortic aneurysm (AAA) screening in low compliance areas, individually tailored invitations were developed in collaboration with a professional advertising agency. Compliance increased in two intervention municipalities from 71.4% in 2010-2012 to 78.1% in 2013 (p = 0.025), and was then higher [odds ratio 1.7; 95% confidence interval 1.1-2.6; p = 0.013] than in two control municipalities in which compliance was unchanged (417/552 [75.5%] in 2010-12 and 122/180 [67.8%] in 2013). Compliance with AAA-screening can be increased by collaboration with a professional advertising agency, albeit at a comparably high cost.
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