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Identifying predictors of survey mode preference.

Jolene D Smyth1, Kristen Olson2, Morgan M Millar3

  • 1Department of Sociology, University of Nebraska-Lincoln, 724 Oldfather Hall, Lincoln, NE 68588-0324, United States.

Social Science Research
|August 19, 2014
PubMed
Summary

Survey organizations can improve response rates by assigning preferred survey modes. Mode preference is best predicted by access and familiarity, not safety or physical abilities.

Keywords:
Mail surveyMixed-modeMode preferenceTelephone surveyWeb survey

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