Surveys
Types of Surveys
Survey Safety
Social Proof
What is a Mode?
Data Collection by Survey
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Jolene D Smyth1, Kristen Olson2, Morgan M Millar3
1Department of Sociology, University of Nebraska-Lincoln, 724 Oldfather Hall, Lincoln, NE 68588-0324, United States.
Survey organizations can improve response rates by assigning preferred survey modes. Mode preference is best predicted by access and familiarity, not safety or physical abilities.
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