One is not enough: Group size modulates social gaze-induced object desirability effects

Francesca Capozzi1, Andrew P Bayliss, Marco R Elena

  • 1Center for Cognitive Science, Dipartimento di Psicologia, Università di Torino, Via Po 14, 10123, Turin, Italy.

Summary

People like objects more when others look at them, but only if multiple people are looking. Group size influences trust in others' preferences, impacting social learning and conformity.

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