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Related Experiment Video

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Methods for Presenting Real-world Objects Under Controlled Laboratory Conditions
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Online bartering motivations.

Hsiang-Ming Lee1, Tsai Chen, Min-Li Hung

  • 11 Department of Business and Management Chien Hsin University of Science and Technology, Taiwan.

Psychological Reports
|August 26, 2014
PubMed
Summary
This summary is machine-generated.

Enjoyment significantly influences continued online bartering. This study found that emphasizing fun aspects can encourage users to keep using barter websites, enhancing the Expectation Confirmation Model.

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Area of Science:

  • Consumer Behavior
  • E-commerce Technology

Background:

  • Online bartering is a growing e-commerce trend.
  • Understanding user retention in online bartering platforms is crucial for sustained growth.

Purpose of the Study:

  • To investigate the role of perceived enjoyment in online bartering.
  • To test a modified Expectation Confirmation Model (ECM) for predicting continued online bartering intentions.

Main Methods:

  • A survey was conducted with 135 participants who engage in online bartering.
  • Data collected included perceived enjoyment, expectation confirmation, perceived usefulness, satisfaction, and continuance intention.
  • A modified Expectation Confirmation Model was statistically analyzed.

Main Results:

  • The expanded ECM demonstrated good explanatory power for online bartering continuance intentions.
  • All proposed paths in the model were supported, except for the perceived usefulness-satisfaction link.
  • Independent variables predicted 33.1% of the variance in continuance intentions.

Conclusions:

  • The expanded ECM offers valuable insights into sustained online bartering behavior.
  • Emphasizing the enjoyable aspects of online bartering can effectively encourage user retention.
  • Platform managers should focus on user enjoyment to foster continued engagement.