Regulatory fit and health behavior

Ayse K Uskul1, Johannes Keller, Daphna Oyserman

  • 1a Department of Psychology, University of Essex , Wivenhoe Park , Colchester , CO4 3SQ , UK.

Psychology & Health
|August 28, 2014
PubMed
Summary

Understanding health behaviors requires examining self-regulatory focus. Prevention focus, when aligned with health concerns, promotes health-promoting actions, while promotion focus may lead to risky behaviors.

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