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Stronger adherence to moral rules, or deontological resolve, is linked to less conformity. Brain activity in the ventrolateral prefrontal cortex (VLPFC) during processing of sacred values predicts this, showing a neurobiological basis for resisting social influence.

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Area of Science:

  • Neuroscience
  • Social Psychology
  • Moral Psychology

Background:

  • Personal values are susceptible to social influence.
  • Deontological resolve, the reliance on absolute moral rules, may influence value modification under social pressure.

Purpose of the Study:

  • To investigate the neurobiological underpinnings of deontological resolve.
  • To determine if deontological resolve predicts conformity.
  • To examine the role of social reward responsiveness in conformity.

Main Methods:

  • Functional magnetic resonance imaging (fMRI) was used to measure brain activity.
  • Relative activity in the ventrolateral prefrontal cortex (VLPFC) during processing of sacred values was assessed.
  • Ventral striatal activity during social feedback was measured to assess social reward responsiveness.

Main Results:

  • Greater VLPFC activity during sacred value processing correlated with lower conformity.
  • Individuals with stronger deontological resolve showed less conformity.
  • Ventral striatal activity did not significantly predict conformity.

Conclusions:

  • Unwillingness to conform is associated with a robust neurobiological representation of social rules.
  • Deontological resolve, reflected in VLPFC activity, plays a key role in resisting social influence on personal values.