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Posting behaviour patterns in an online smoking cessation social network: implications for intervention design and

Benjamin Healey1, Janet Hoek1, Richard Edwards2

  • 1Department of Marketing, University of Otago, Dunedin, New Zealand.

Plos One
|September 6, 2014
PubMed
Summary

Online Cessation Support Networks (OCSNs) show usage patterns with peak activity tied to seasonality and weekdays. Highly engaged users drive most interactions, suggesting targeted interventions for minimally engaged users in OCSNs.

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