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Determinants of adoption of smartphone health apps among college students
Jaehee Cho1, Margaret M Quinlan2, Dongjin Park3
1Chung-Ang University, Seoul, Republic of Korea.
Objective:
To examine the effects of cognitive and contingent factors on the adoption of smartphone health apps, focusing on the technology acceptance model (TAM).
Methods:
American college students (N = 422), who currently owned smartphones but were not using health apps, completed an online survey.
Results:
Results from a path analysis mostly supported the proposed hypotheses, showing that subjective norm, health consciousness, health information orientation, and Internet health information use efficacy significantly affected the main components of TAM.
Conclusion:
Study findings provide scholars and practitioners with an empirical model of explaining the cognitive and micro-mechanisms of determining the adoption of health apps, especially among younger populations.
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