Modality specificity of implicit memory for new associations

In previous research we demonstrated that newly acquired associations between unrelated word pairs influence the magnitude of priming effects on word-completion tests. This phenomenon of implicit memory for new associations is observed only following semantic study elaboration. The present experiments reveal that implicit memory for new associations, though elaboration dependent, is also modality specific: Associative effects on a visual word-completion test were consistently reduced by study-test modality shifts. In contrast, explicit memory for new associations, as indexed by cued-recall performance, was uninfluenced by modality shifts. The modality effect on completion performance was eliminated when subjects were given brief visual preexposures to, or were required to construct visual images of, word pairs presented in auditory study conditions. The results pose a theoretical puzzle insofar as they indicate that within the domain of implicit memory, access to the products of elaborative processing depends on modality-specific, sensory-perceptual processing.