Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Forgetting01:21

Forgetting

537
Forgetting is an intrinsic aspect of human memory, characterized by the gradual loss or inaccessibility of information over time. Hermann Ebbinghaus, a pioneering psychologist, extensively studied this phenomenon and formulated the forgetting curve. This curve illustrates that memory loss occurs rapidly immediately after learning and then decelerates over time. Several mechanisms contribute to forgetting, including encoding failure, storage decay, retrieval failure, and interference.
Encoding...
537
The Placebo Effect01:54

The Placebo Effect

5.8K
The placebo effect occurs when people's expectations or beliefs influence or determine their experience in a given situation. In other words, simply expecting something to happen can actually make it happen.
5.8K
Cognitive Dissonance01:38

Cognitive Dissonance

29.1K
Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior (Tavris & Aronson, 2008). In the United States, members of the predominant culture typically think very highly of themselves and view themselves as good people who are above average on many desirable traits (Ehrlinger, Gilovich, & Ross, 2005). Often, our behavior, attitudes, and beliefs are affected when we experience a threat to our...
29.1K
Deindividuation00:57

Deindividuation

22.4K
Deindividuation is a form of social influence on an individual’s behavior such that the individual engages in unusual or non-normal behavior while in a group setting. Why? Because in these group settings, the individual no longer sees themselves as an individual anymore, disinhibiting their behavior and personal restraint.
22.4K
Leaving Groups02:14

Leaving Groups

8.1K
The nature of leaving groups strongly influences the outcome of a nucleophilic substitution reaction.
In general, in a nucleophilic substitution reaction, a nucleophile displaces a functional group, called the leaving group, from the substrate to give a substituted product. A leaving group departs the substrate molecule through heterolytic cleavage, taking the pair of electrons with it to become a relatively stable weak base in the form of an anion or a neutral molecule.  
In a...
8.1K
Stress Prevention and Stress Management Techniques VI01:30

Stress Prevention and Stress Management Techniques VI

356
Adopting a healthier lifestyle often requires overcoming significant challenges, but leveraging psychological, social, and cultural resources can facilitate meaningful change. Effective self-change hinges on understanding and applying key tools such as motivation and goal setting, which help sustain efforts toward long-term health benefits.
Motivation and Self-Determination
Motivation, the driving force behind behavior, plays a pivotal role at every stage of the change process. The research...
356

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Exploring the counteractive effects of mandating diversity training: Solution aversion, reactance, and polarized social beliefs.

Journal of personality and social psychology·2025
Same author

The Power of Storytelling: Good storytellers are more likely to have a sense of purpose and to see the big picture.

Scientific American·2025
Same author

Reply to Moore et al.: Manipulation adherence and baseline AI attitudes as moderators of the effect of God salience on algorithm aversion.

Proceedings of the National Academy of Sciences of the United States of America·2024
Same author

When and Why Antiegalitarianism Affects Resistance to Supporting Black-Owned Businesses.

Psychological science·2024
Same author

Thinking about God increases acceptance of artificial intelligence in decision-making.

Proceedings of the National Academy of Sciences of the United States of America·2023
Same author

Using machine learning to identify important predictors of COVID-19 infection prevention behaviors during the early phase of the pandemic.

Patterns (New York, N.Y.)·2022

Related Experiment Video

Updated: Apr 23, 2026

Author Spotlight: Exploring Dynamic Neural Changes Associated with Religious Chanting
05:05

Author Spotlight: Exploring Dynamic Neural Changes Associated with Religious Chanting

Published on: May 31, 2024

1.6K

Finding brands and losing your religion?

Keisha M Cutright1, Tülin Erdem2, Gavan J Fitzsimons3

  • 1Wharton School.

Journal of Experimental Psychology. General
|September 16, 2014
PubMed
Summary

Using branded products for self-expression can reduce religious commitment. This occurs because individuals seek consistency between their identities, but the effect lessens if brands align with religious values.

More Related Videos

Modulation of the Neurophysiological Response to Fearful and Stressful Stimuli Through Repetitive Religious Chanting
11:12

Modulation of the Neurophysiological Response to Fearful and Stressful Stimuli Through Repetitive Religious Chanting

Published on: November 4, 2021

5.2K
Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos
06:45

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos

Published on: May 29, 2020

3.8K

Related Experiment Videos

Last Updated: Apr 23, 2026

Author Spotlight: Exploring Dynamic Neural Changes Associated with Religious Chanting
05:05

Author Spotlight: Exploring Dynamic Neural Changes Associated with Religious Chanting

Published on: May 31, 2024

1.6K
Modulation of the Neurophysiological Response to Fearful and Stressful Stimuli Through Repetitive Religious Chanting
11:12

Modulation of the Neurophysiological Response to Fearful and Stressful Stimuli Through Repetitive Religious Chanting

Published on: November 4, 2021

5.2K
Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos
06:45

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos

Published on: May 29, 2020

3.8K

Area of Science:

  • Psychology
  • Sociology
  • Consumer Behavior

Background:

  • Religion significantly influences life decisions.
  • Brand usage is common in daily life.
  • The interplay between consumerism and religiosity is underexplored.

Purpose of the Study:

  • To investigate the impact of brand salience on religious commitment.
  • To explore the psychological mechanisms linking brand use and religiosity.
  • To identify factors moderating this relationship.

Main Methods:

  • Six empirical studies were conducted.
  • Participants' self-reported religious commitment was measured.
  • The role of self-expression and identity consistency was examined.
  • Perceived brand-religion value alignment was assessed.

Main Results:

  • Higher brand salience for self-expression correlated with lower religious commitment.
  • This effect was driven by the need for identity consistency.
  • Mitigation occurred when brands were perceived as congruent with religious values.

Conclusions:

  • Brand usage, particularly for self-expression, can negatively impact religious commitment.
  • Identity consistency is a key mediator in this relationship.
  • Strategic alignment of brands with religious values can reduce this effect.