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Summary

Developing effective science communication for personalized coastal flood risk involves overcoming challenges in goal alignment, balancing detail with clarity, prioritizing data over intuition, and managing external pressures through collaboration and compromise.

Keywords:
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Area of Science:

  • Environmental science
  • Social science
  • Science communication

Background:

  • Coastal flood risk communication presents unique challenges.
  • Bridging natural and social science perspectives is crucial for effective public outreach.

Purpose of the Study:

  • To detail the challenges and strategies in developing personalized coastal flood risk science communication.
  • To inform future interdisciplinary collaborations in environmental risk communication.

Main Methods:

  • Interdisciplinary collaboration between climate and social scientists.
  • Iterative development and user testing of communication materials.
  • Documenting and analyzing project challenges and solutions.

Main Results:

  • Key challenges included goal alignment, complexity-simplicity balance, data-driven approaches, and external pressures.
  • Intensive internal communication, user evaluation, and data-driven insights were critical strategies.
  • Compromise and adaptability were essential for navigating project hurdles.

Conclusions:

  • Effective science communication on complex risks requires strategic planning and interdisciplinary teamwork.
  • Prioritizing user understanding and empirical data is vital for impactful risk messaging.
  • Successful science communication necessitates flexibility and a willingness to adapt to challenges.