Related Experiment Video
Updated: Apr 23, 2026

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Does general motivation energize financial reward-seeking behavior? Evidence from an effort task
1Department of Economics, University of Zurich, Zurich, Switzerland.
Abstract:
We aimed to predict how hard subjects work for financial rewards from their general trait and state reward-motivation. We specifically asked 1) whether individuals high in general trait "reward responsiveness" work harder 2) whether task-irrelevant cues can make people work harder, by increasing general motivation. Each trial of our task contained a 1 second earning interval in which male subjects earned money for each button press. This was preceded by one of three predictive cues: an erotic picture of a woman, a man, or a geometric figure. We found that individuals high in trait "reward responsiveness" worked harder and earned more, irrespective of the predictive cue. Because female predictive cues are more rewarding, we expected them to increase general motivation in our male subjects and invigorate work, but found a more complex pattern.
Related Concept Videos
Incentive Theory: Pull Theory of Motivation
The theory differentiates between...
Secondary Motives: Power Motivation and Achievement Motivation
Power motivation is characterized by the desire to influence, control, or have an impact on others. It is shaped by an individual's experiences, social environment, and cultural context. People with high power motivation are...
Drive-Reduction Theory: Push Theory of Motivation
Motivational Bias
Introduction to Motivation and Emotion
Egoism and Altruism

