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Updated: Apr 23, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
A free-choice premium in the basal ganglia
Yael Niv1, Angela Langdon1, Angela Radulescu1
1Princeton Neuroscience Institute & Psychology Department, Princeton University, Princeton, NJ 08544, USA.
Abstract:
Apparently, the act of free choice confers value: when selecting between an item that you had previously chosen and an identical item that you had been forced to take, the former is often preferred. What could be the neural underpinnings of this free-choice bias in decision making? An elegant study recently published in Neuron suggests that enhanced reward learning in the basal ganglia may be the culprit.
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