History effects in visual search for monsters: search times, choice biases, and liking

Repeating targets and distractors on consecutive visual search trials facilitates search performance, whereas switching targets and distractors harms search. In addition, search repetition leads to biases in free choice tasks, in that previously attended targets are more likely to be chosen than distractors. Another line of research has shown that attended items receive high liking ratings, whereas ignored distractors are rated negatively. Potential relations between the three effects are unclear, however. Here we simultaneously measured repetition benefits and switching costs for search times, choice biases, and liking ratings in color singleton visual search for "monster" shapes. We showed that if expectations from search repetition are violated, targets are liked to be less attended than otherwise. Choice biases were, on the other hand, affected by distractor repetition, but not by target/distractor switches. Target repetition speeded search times but had little influence on choice or liking. Our findings suggest that choice biases reflect distractor inhibition, and liking reflects the conflict associated with attending to previously inhibited stimuli, while speeded search follows both target and distractor repetition. Our results support the newly proposed affective-feedback-of-hypothesis-testing account of cognition, and additionally, shed new light on the priming of visual search.