Related Experiment Video
Updated: Apr 21, 2026

Post-Movie Subliminal Measurement PMSM, for Investigating Implicit Social Bias
Published on: February 29, 2020
Social attributions from faces bias human choices
Christopher Y Olivola1, Friederike Funk, Alexander Todorov
1Tepper School of Business, Carnegie Mellon University, Pittsburgh, PA, USA. olivola@cmu.edu
Facial appearance influences social decisions like leader selection and trust. Research explores how facial traits impact these crucial interpersonal judgments and the factors affecting this relationship.
Area of Science:
- Social Psychology
- Evolutionary Psychology
- Behavioral Economics
Background:
- Societal success and individual well-being rely on sound social judgments.
- Interpersonal decisions, including leader selection and trust, are significantly influenced by facial appearance.
- Facial morphology plays a critical role in shaping social perceptions and subsequent decisions.
Purpose of the Study:
- To review research connecting facial morphological traits with significant social outcomes.
- To examine the moderating factors influencing the relationship between facial appearance and social decisions.
- To provide insights into the mechanisms underlying appearance-based social judgments.
Main Methods:
- Literature review of empirical studies
- Meta-analysis of existing research findings
- Synthesis of theoretical frameworks
Main Results:
- Facial traits demonstrably correlate with perceptions of leadership potential, trustworthiness, and other social judgments.
- The impact of facial appearance on social outcomes is moderated by factors such as perceiver biases, context, and specific trait expressions.
- Consistent patterns emerge across studies, highlighting the pervasive influence of facial morphology on social decision-making.
Conclusions:
- Facial appearance is a salient cue in social decision-making, impacting critical societal functions.
- Understanding the interplay between facial traits and social outcomes is vital for mitigating biases and promoting fairness.
- Further research is needed to fully elucidate the complex moderators and underlying mechanisms of appearance-based social judgments.
Related Concept Videos
Fundamental Attribution Error
Correspondence Bias
Causes of Social Behavior I: Actions and Characteristics of Individuals
Attribution
Attribution Theory
Theory of Attribution I: Correspondent Inference Theory

