Can a text message a week improve breastfeeding?
BMC Pregnancy and Childbirth
|November 6, 2014
Summary
Automated text messages improved exclusive breastfeeding duration in new mothers. This mobile health intervention empowered women to manage breastfeeding challenges effectively.
Area of Science:
- Public Health
- Maternal and Child Health
- Digital Health Interventions
Background:
- Breastfeeding offers significant health benefits, reducing infectious and chronic diseases.
- Exclusive breastfeeding rates and duration remain suboptimal in developed countries.
- Mobile phone interventions show potential for supporting breastfeeding mothers.
Purpose of the Study:
- To evaluate if automated mobile phone text messaging can increase breastfeeding exclusivity and duration.
- To assess the intervention's impact on breastfeeding self-efficacy and coping strategies.
Main Methods:
- A randomized controlled trial involving mothers with infants under three months old.
- The intervention group received weekly automated text messages (MumBubConnect) for eight weeks.
- Data on breastfeeding, coping, and self-efficacy were collected via online surveys at baseline and nine weeks.
Main Results:
- The intervention group showed a significantly lower decrease in exclusive breastfeeding rates (6% vs. 14%).
- Automated text messaging positively impacted breastfeeding behaviors, even after controlling for covariates.
- Participants in the intervention group utilized active coping strategies more frequently.
Conclusions:
- Automated text messaging services can effectively improve exclusive breastfeeding duration.
- This personalized support system empowers mothers to overcome breastfeeding difficulties.
- The MumBubConnect service is well-accepted and demonstrates a positive impact on breastfeeding outcomes.
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