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Power01:08

Power

The concept of work involves force and displacement; meanwhile, the work-energy theorem relates the net work done on a body to the difference in its kinetic energy, calculated between two points on its trajectory. While none of these quantities or relations involves time explicitly, we know that the time available to accomplish work is often just as important as the amount of work itself. For example, sprinters in a race may have achieved the same velocity at the finish, therefore,...
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Persuasion Strategies01:52

Persuasion Strategies

Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
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Language and Cognition01:27

Language and Cognition

Language serves as a bridge between ideas and communication, influencing how individuals perceive and interact with the world. Psychologists have long debated whether language shapes thought or vice versa. This discussion gained grip with Edward Sapir and Benjamin Lee Whorf in the 1940s, who proposed that language determines thought, a concept known as linguistic determinism. They suggested that the vocabulary and structure of a language influence how its speakers think and perceive reality.
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The Maximum Power Transfer Theorem01:20

The Maximum Power Transfer Theorem

Consider a linear AC Thevenin equivalent circuit connected to a load impedance.
The load connected draws the current, and the circuit delivers the power to the load. The alternating current flowing through the load is determined using the rectangular form of voltages, currents, network impedance, and load impedance. The average power delivered to the load is obtained from the product of the square of current and load resistance.
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Routes of Persuasion02:20

Routes of Persuasion

Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
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Energy and Power of a Wave00:58

Energy and Power of a Wave

The total energy associated with a wavelength is the sum of the potential energy and the kinetic energy. The average rate of energy transfer associated with a wave is called its power, which is total energy divided by the time it takes to transfer the energy. For a sinusoidal wave, energy and power are proportional to the square of both the amplitude and the angular frequency.
Waves can also be concentrated or spread out, as characterized by the intensity of the wave. Intensity is directly...
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