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Does ethical membership matter? Moral identification and its organizational implications
Douglas R May1, Young K Chang2, Ruodan Shao3
1International Center for Ethics in Business, The University of Kansas.
Moral identification, a new construct, enhances employee attraction and reduces unethical behavior. It also lowers turnover intentions, especially in ethically compliant organizations.
Area of Science:
- Business Ethics
- Organizational Behavior
- Social Psychology
Background:
- The study bridges the gap between organizational identification and business ethics literature.
- It introduces the novel concept of moral identification, defined as a sense of belongingness to an ethical organization.
Purpose of the Study:
- To propose and validate the construct of moral identification.
- To examine its role in employee attraction, motivation, and retention.
- To integrate social identity theory and moral self theory.
Main Methods:
- Three empirical studies were conducted to test the theoretical model.
- Study 1: Examined attraction of job seekers to socially responsible organizations.
- Study 2: Assessed the link between moral identification and unethical proorganizational behavior.
- Study 3: Investigated the relationship between moral identification and turnover intentions, moderated by legal compliance.
Main Results:
- Moral identification positively influences job seeker attraction to ethical organizations.
- Higher moral identification is linked to reduced unethical proorganizational behavior.
- Moral identification decreases employee turnover intentions, particularly when organizational legal compliance is high.
Conclusions:
- Moral identification is a significant predictor of employee attraction, behavior, and retention.
- The findings offer valuable insights for organizations seeking to foster ethical conduct and reduce turnover.
- The research highlights the importance of ethical traits in organizational belongingness and employee commitment.
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